We recently worked with the Klamath Falls KOA to update their digital collateral for marketing. They specifically requested images that they could use for both online marketing and printed marketing. They desired to have images that shown the solitude and tranquility of the campground (or in KOA terms, Kampground).
Previous images of the campground were captured with a small point and shoot camera or cell phone. Although they held decent quality, they were not selling the campground properly. The old images made the place look dark and dirty. Completely opposite of what the campground is really like. The Klamath Falls KOA is bright, cheery, and full of life. The place is a bustling campground with several employees, working together like a well oiled machine. However, the previous photography just did not demonstrate that and the owners knew this was an issue.
Thankfully Kampgrounds of America (KOA) has a corporate program available for the franchise owners where they can be compensated up to 50% of the cost of the photography. This is a great program that I advise all KOA's to take advantage of. It makes quality photography more affordable to smaller franchises that might not have a budget for marketing in general, let alone specifically for photography.
At the side is a slideshow of a few images that the Klamath Falls KOA was using for their marketing preceding our photo shoot. Below is a gallery of a few images we delivered for the campground.
More information about the Klamath Falls KOA can be located on their reservation site at http://koa.com/campgrounds/klamath/